In a union of design and sustainability, Evergreen Direct is excited to announce a new partnership with L’OCCITANE en Provence, the iconic brand recognised globally for its commitment to natural ingredients and eco-friendly values.
This collaboration introduces bespoke artificial olive trees into each L’OCCITANE store, weaving a unique touch of Mediterranean heritage into the brand’s spaces while remaining committed to eco-conscious design.
Meeting L’OCCITANE’s Vision With Bespoke Expertise
L’OCCITANE approached us with a clear vision for this project. They wanted to create an ambience that brought to life the rustic beauty of Provence through the introduction of olive trees, a symbol of peace, resilience, and natural beauty.
However, these weren’t to be ordinary artificial plants. L’OCCITANE’s brief was simple yet challenging: each tree had to look remarkably natural, crafted with minimal plastic, and uniquely designed to replicate the beauty of age-old olive trees.
At Evergreen Direct, we have built a reputation for delivering realistic, high-quality artificial plants, and this project aligned perfectly with our expertise.
Our team set out to design a bespoke line of artificial olive trees that would fulfil both L’OCCITANE’s aesthetic goals and environmental standards. Each tree would fit seamlessly into any store location, regardless of space constraints, and embody the timeless allure of Mediterranean olive groves.
Crafting Authenticity With Natural Materials
To achieve the lifelike quality that L’OCCITANE desired, we adopted an innovative approach to crafting these artificial trees. Each tree is constructed using natural, sustainably sourced stems from our plantation.
In some cases, multiple stems are combined to create twisted, clustered trunks, adding a rustic and organic appeal that mirrors the natural growth of ancient olive trees. This unique combination of natural materials and craftsmanship ensures every tree possesses its character, bringing a sense of authenticity and charm to L’OCCITANE’s interiors.
Another critical aspect of each tree is its foliage, arranged meticulously to give the impression of natural growth, filling the store space as if the tree had organically grown there.
The foliage is designed to look lush and complete, and it is also sustainably produced, ensuring that these trees are both environmentally friendly and visually captivating.
Bringing Eco-Friendly Design To Retail Spaces
A shared commitment to sustainability is at the heart of our partnership with L’OCCITANE. Our companies understand the value of minimising environmental impact, and we embraced this philosophy throughout development.
Our artificial olive trees are designed to last indefinitely, providing an eco-friendly solution that reduces the need for frequent replacements. Using natural materials and minimising plastic usage ensured that the trees aligned with L’OCCITANE’s dedication to eco-conscious design.
Additionally, each tree is crafted to retain its size and shape over time, eliminating the need for pruning or maintenance and reducing long-term costs.
This durability also contributes to our shared goal of sustainability by reducing the demand for resources needed for genuine plant care while still delivering the ambience and beauty that natural plants offer.
Tailored Trees For Every L’OCCITANE Store
Each L’OCCITANE store has a distinct layout and atmosphere, from intimate boutiques to expansive flagship locations. To ensure a seamless fit for every space, we customised the height, width, and overall structure of each tree to match the unique dimensions and design of each location.
Our range includes olive trees as small as a few feet tall to impressive creations towering over 2.5 meters, all crafted with the same attention to detail and natural beauty.
By carefully considering each store’s needs, we have created trees that complement L’OCCITANE’s brand ethos, bringing a harmonious touch of the Mediterranean to each setting.
This level of customisation reflects our commitment to providing solutions that meet and enhance each L’OCCITANE location’s distinct style, bringing life, warmth, and authenticity into their spaces.
A Blend Of Aesthetic And Functionality
Each artificial olive tree offers more than just visual appeal. Its durability and lack of upkeep make it a practical solution for retail settings, where consistent appearance and low maintenance are essential.
Traditional plants can be challenging to maintain, especially in high-traffic areas exposed to varying temperatures and lighting conditions. Artificial trees offer a solution that stays evergreen and vibrant, capturing the essence of nature without the typical challenges associated with live plants.
Beyond its aesthetic and functional benefits, this partnership enables L’OCCITANE to engage customers with a refreshing and environmentally conscious experience. By integrating our bespoke artificial olive trees into their stores, L’OCCITANE strengthens its brand narrative, offering customers a warm, inviting space that mirrors the sustainable values central to its products.
Join Us In Celebrating Sustainable Design
As part of our partnership with L’OCCITANE, we invite customers to experience the beauty of these olive trees firsthand. If you spot one of our trees in a L’OCCITANE store, we encourage you to take a photo and share it with us.
This initiative celebrates our shared love for sustainable and beautiful design. As a thank you, we will send participants a special gift.
It’s a small gesture that embodies the spirit of collaboration and appreciation at the core of this partnership.
Looking Ahead At More Partnership Opportunities
Evergreen Direct and L’OCCITANE share a vision of blending nature, artistry, and sustainability. Our partnership introduces visually stunning artificial trees into L’OCCITANE’s retail spaces and is a testament to what can be achieved when two like-minded brands come together.
This project reflects our dedication to quality craftsmanship and eco-friendly practices. It demonstrates how thoughtful design can create memorable customer experiences that align with sustainability values.
As we look to the future, we hope to expand this collaboration and continue exploring innovative ways to bring sustainable greenery to commercial spaces.
Our journey with L’OCCITANE is just the beginning, and we are excited about the potential for more projects that highlight the beauty of nature while protecting our planet.
Visit a L’OCCITANE Store Today
If you’re near a L’OCCITANE location, we invite you to visit and experience the beauty of our bespoke olive trees in person. These trees are more than a decorative element; they represent our commitment to sustainable, eco-friendly design and the timeless elegance of nature.
Through our partnership with L’OCCITANE, we are bringing the spirit of the Mediterranean to life in a way that’s innovative, enduring, and profoundly respectful of the natural world.
